The “Magic” of Search
Google; a name synonymous with online search, which has literally become a verb (googling) to define searching online, usually using Google.com services.
What has become part of our everyday lives is a little bit more complex for a business, whose purpose is to be visible online in order to generate traffic or leads. The most common belief is that after your website is created, Google will somehow find your 1 website (amongst billions throughout the world), and somehow magically rank it on the first page, just because they like you.
This is where a SEO expert would come in and help your put your business on higher rankings than your competitors. One must always remember that your business is certainly not the first, if it is, nor last. A competitor will eventually come and create competition for your products, and clients. All we do as a marketing agency is leverage your terms and keywords to rank higher on Google’s search results, and remain there, whilst also marketing online using Search Engine Marketing (in our case, Google AdWords, which we’ll cover in the next post)
PageRank, like Facebook’s EdgeRank, is the algorithm that Google uses to determine how and where your website search results should be displayed on Google organically.
The key is consistency and quality (a humanized experienced), more than quantity, which is what Google is trying to eliminate with their constant search engine updates, this differentiates “the bad websites” from the good legitimate ones. We come in with a strategy to leverage your brand on search engines and keep at it till it fits into your market and therefore gives visual results even your competitors can see. Google can tell bad techniques used to “hack” their system for leverage (called black hat techniques), and we guarantee we use ONLY white label techniques, which future Google updates would leverage your brand online for, and black hat techniques get penalized for. Like our post last month, it’s about quality not inflated and fake quantity.
As a brand you need to understand the number of backlinks to measure your chances online as far as ranking is starting to become more and more irrelevant, it’s about actual site content and how your human audience interact with that content, and the QUALITY natural backlinks you get back. Above we have 2 screens for a keyword search and a brand search, in both instances, we have made sure we on the first page and higher rankings than even the “popular” publications and websites. For “student accommodation” our brand moved from the 60th page, to the 5th page to 1st position naturally, the last time the website went below 3rd position on Google was December 2012. Another instance we have a brand search for “Royalty Soapie Awards ” which were covered by major publications across South Africa, but because of strong SEO techniques, the brand’s website and our client profile didn’t get suddenly knocked off just because more people have access to these newspaper publication websites. Our content is created by humans for humans.
Your business must always know why they creating something as simple as a website first and foremost, once you have that, the marketing grand design comes into play.