Social Media Updates
Whenever we hear a client ask us “Why must we pay you to do something we can do” I tend to cringe, but get that from their perspective they have a point to a degree, doing the front end tasks for social media seems simple enough, post a picture, update a status message etc. I think even you as a client or potential client feel social media updates or content is easy enough, fair enough.
With the advent social media boom, the result has been social media strategists and “experts” claiming they can do ABC, without as much as measuring a company’s KPI’s or even knowing how to sustain campaigns long term, and thus sales pitches from these “experts” creates expectations actual agencies must either match, surpass or lose a client to. Take for example Twitter & Facebook; What is the general belief and expectations for a business when they open their first social media business page? “How do I get 1 million likes” right? WRONG!
Your focus should be on figuring first what will be the main purpose of this social media page and what you want to get from it. We personally focus on engagement and reach more than likes, because as our previous blog post on why you need to be social highlighted, newsfeeds/timelines filter how your message is conveyed (10-15% of your likes usually) to your audience based on various factors, and thus comes insights. So now if all those numbers above look like Greek, you at the first stage in understanding why you might need a digital marketing agency onboard. Facebook have just recently had an insights update, and with more data comes better efficiency in how agencies will be able to handle how to post and measure your content, based on when fans are online, which areas are people engaging from etc.
Another update is on Twitter, which now offers basic Analytics by accessing Twitter’s ads website. Here you can monitor mentions, follows, unfollows as well as tweet engagement. Coupled with other measuring tools strategists can create more efficient customer centric services.
LinkedIn has started rolling out promoted posts on its platform for business pages as well, another plus for emphasizing engagement on their social network.
All these updates are for the great of the business at the end of the day as these platforms realized that by giving us greater tools to help businesses, the more efficient you can convert brand awareness to sales and long term client relationships.
So do you have the time to do this all by yourself again?